Summary

Company was generating revenues just from its home market. Goal was to 1) identify top opportunity markets 2) Estimate impact and resources / product needed to launch 3) plan and coordinate operations across all teams

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What I've done

1. Strategic Discovery

2. Web application redesign & optimization

3. Mobile application redesign & optimization

4. Landing page redesign & optimization

5. Component-based UI-kit

6. Product Design Sprints to explore new functionality

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We've got work to do

Apico needed help with usability and information architecture of their product website, landing pages mobile and web applications. They had short “startup” deadlines and had experienced lackluster results from other design companies.

Their customer insights were ready for A/B testing. They were also rapidly growing and wanted to have a well documented visual guidelines for the product team to simplify onboarding and enhance visual consistency.

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Level asked as to help

— Take their product look to the next level

— Fix UX issues in mobile and web application

— Match their bold vision to the look and experience of the product

— Provide a visual framework that will help the product team iterate faster

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Creating a landing page with clear and targeted messaging was a crucial step in increasing conversions. Together with the Fortun team, we have compiled a new product page structure using the AIDA model and packed that in a nice cover 🙂